{"id":1514,"date":"2020-06-25T13:19:05","date_gmt":"2020-06-25T12:19:05","guid":{"rendered":"https:\/\/www.vivastreet.co.uk\/blog\/?p=1514"},"modified":"2023-03-24T08:57:11","modified_gmt":"2023-03-24T08:57:11","slug":"social-media-marketing-tips-for-sex-workers","status":"publish","type":"post","link":"https:\/\/www.vivastreet.co.uk\/blog\/social-media-marketing-tips-for-sex-workers\/","title":{"rendered":"Sex work: Marketing your business on social media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As far as business goes, marketing is essential to achieving your goals, and is what ultimately determines success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to boost your professional adult career, using social media will help to <\/span><span style=\"font-weight: 400;\">promote your brand and sell your <\/span><a href=\"https:\/\/www.vivastreet.co.uk\/escort\/gb\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">escorting services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>nearly 50% of us use social media. So with over 3 billion users worldwide, <\/b><span style=\"font-weight: 400;\">it\u2019s a surefire way to reach potential clients.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#whatissocialmediamarketing?\"><span style=\"font-weight: 400;\">What is social media marketing?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#benefitsofsocialmediamarketingforsexworkers\"><span style=\"font-weight: 400;\">Benefits of social media marketing for sex workers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#socialmediamarketingtipsforyourescortingbusiness\"><span style=\"font-weight: 400;\">Social media marketing tips for your escorting business<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#startmarketingonsocialmedia\"><span style=\"font-weight: 400;\">Start marketing on social media<\/span><\/a><\/li>\n<\/ul>\n<p><b>Want to attract new clients? Read these essential tips on how to successfully market your escorting services on social media, and why it\u2019s important for your business.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1516 aligncenter\" src=\"https:\/\/vivastreetuk.wpengine.com\/wp-content\/uploads\/2020\/06\/market-your-escort-services.png\" alt=\"Sexy woman lying on carpet in lace underwear\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/market-your-escort-services.png 1080w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/market-your-escort-services-300x169.png 300w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/market-your-escort-services-1024x576.png 1024w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/market-your-escort-services-768x432.png 768w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/market-your-escort-services-600x338.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2 id=\"whatissocialmediamarketing?\"><b>What is social media marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media marketing involves creating content to promote your business or products and services on social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of this activity is to connect with your target audience (or clients in this case) to build your brand, increase sales, and drive more people to your website, profile or social platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular social media platforms that businesses use are Facebook, Instagram, <\/span><a href=\"https:\/\/twitter.com\/vivastreet_uk?lang=en-gb\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, LinkedIn, Pinterest, Youtube and Snapchat.<\/span><\/p>\n<h2 id=\"benefitsofsocialmediamarketingforsexworkers\"><b>Benefits of social media marketing for sex workers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Apart from social networks being a cost-effective resource that can generate immense exposure for your sex work brand, there are many other benefits of using it to <a href=\"https:\/\/www.vivastreet.co.uk\/blog\/sex-work-business-tips\/\">market your business<\/a>. Here\u2019s a list of some main advantages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Increase brand awareness<\/b><span style=\"font-weight: 400;\"> &#8211; Let people know that you, the brand, exists. The more people that are aware of your business\/services, the more recognition it will get. As mentioned prior, there are billions of people that use social media, so more people are guaranteed to come across your social content and engage with it, such as comment, like, share and repost.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Generate leads and boost conversions<\/b><span style=\"font-weight: 400;\"> &#8211; This means the success of gaining clientele. When you <\/span><a href=\"https:\/\/post.vivastreet.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">promote your sex services<\/span><\/a><span style=\"font-weight: 400;\"> on social media, and appeal to the right audience, they can potentially turn into paying clients. Remember, you\u2019re advertising to those who have shown their interest by choosing to engage with you on the social platform, so you already have the upper hand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Form relationships with clients <\/b><span style=\"font-weight: 400;\">&#8211; If you want to build loyal clients and keep them coming back for more, building a rapport with them and staying in contact is the way to go. You can interact with them on your posts, respond to their queries, or even ask them questions to ignite interesting topics of conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Learn from competitors <\/b>\u00a0&#8211; You can spy on your competition and see what they are doing. Monitoring their social media tactics, the services they\u2019re promoting, or their level of interaction with followers is a beneficial way to steal good ideas that could potentially work for you.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-1524 aligncenter\" src=\"https:\/\/vivastreetuk.wpengine.com\/wp-content\/uploads\/2020\/06\/social-media-marketing-for-sex-workers.png\" alt=\"Sex worker using social media to promote their escort business\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-for-sex-workers.png 1080w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-for-sex-workers-300x169.png 300w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-for-sex-workers-1024x576.png 1024w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-for-sex-workers-768x432.png 768w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-for-sex-workers-600x338.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2 id=\"socialmediamarketingtipsforyourescortingbusiness\"><b>Social media marketing tips for your escorting business\u00a0<\/b><\/h2>\n<h3><b>Create profiles on social media platforms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, you need to create social media accounts before you can market your business on these platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before rushing to create profiles on all the channels, it\u2019s important to understand your target market to establish which platforms will work best for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, where does your ideal client hang out online or what social channels are they using? According to <\/span><a href=\"https:\/\/www.businessnewsdaily.com\/10146-target-older-demographics-social-media.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Business News Daily,<\/span><\/a><span style=\"font-weight: 400;\"> The Pew Research Centre reported that 72% of 50-60 years olds use Facebook, so if your average clients are typically in this category, marketing on this platform might be a good idea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is still the <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">largest social networking platform<\/a><\/span><span style=\"font-weight: 400;\"> social networking platform with nearly <\/span><a href=\"https:\/\/www.statista.com\/statistics\/346167\/facebook-global-dau\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">1.5 billion daily active users<\/span><\/a><span style=\"font-weight: 400;\">, so a high percentage of your target audience is likely to have a presence here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve learned what social platforms are most beneficial for you, make sure you form a presence on them to maximise your reach and get as many clients to your services as possible.<\/span><\/p>\n<h3><b>Know what you want to achieve<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve got your social accounts set up, you should avoid just blindly posting random content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you need to define what you want to achieve beforehand so you know what type of content to create that will help you to accomplish it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few goals you may be looking to achieve through your social media marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate new clients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage with clients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More traffic to your adult profile\/website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grow revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a community around your adult brand\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you decide the purpose of your social media work, it will be easier to create relevant content for your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? More business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1529\" src=\"https:\/\/vivastreetuk.wpengine.com\/wp-content\/uploads\/2020\/06\/goals-for-social-media-marketing-1.png\" alt=\"Sex worker putting money in piggy bank\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/goals-for-social-media-marketing-1.png 1080w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/goals-for-social-media-marketing-1-300x169.png 300w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/goals-for-social-media-marketing-1-1024x576.png 1024w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/goals-for-social-media-marketing-1-768x432.png 768w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/goals-for-social-media-marketing-1-600x338.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h3><b>Promote the right content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to social media, the same way every platform caters to different audiences, the type of content you put out will too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, you must only promote content that is related or complements your business or services. But you must also think about the form of the content and which platform is best suited for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram, for instance, is an entirely visual platform that is most suited for posting high-quality imagery or videos whereas Twitter, on the other hand, relies on primarily short-form text. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that video content can also have a big impact on social media. According to <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Sproutsocial<\/span><\/a><span style=\"font-weight: 400;\">, 58% of consumers prefer visual content which includes graphics, images and produced videos. As well as <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCiLEB5oT_KdqEYELrcMKaHA\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">, almost all social platforms allow you to upload this type of content. You can use sexy video clips to tempt and tease your audience to click on your <\/span><a href=\"https:\/\/cams.vivastreet.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">adult platform profile<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Remember to always lead your audience to your escorting profile page with a link to promote your services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1521 aligncenter\" src=\"https:\/\/vivastreetuk.wpengine.com\/wp-content\/uploads\/2020\/06\/promote-the-right-content-1.png\" alt=\"Like and love social icon buttons\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/promote-the-right-content-1.png 1080w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/promote-the-right-content-1-300x169.png 300w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/promote-the-right-content-1-1024x576.png 1024w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/promote-the-right-content-1-768x432.png 768w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/promote-the-right-content-1-600x338.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h3><b>Be consistent and post regularly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just like any other business, dedicated time and consistency keeps potential clients engaged, which means work on your social media needs to be put in on a daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have social media accounts, they need to be active. Profiles that are barely used look irrelevant, so posting content reminds your followers that your brand exists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it: If you stumble upon a page and see that the most recent post was four weeks ago, would you follow the page? It is pointless following someone or a brand that doesn\u2019t post content; after all, that\u2019s what social media is about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to keep your current followers engaged by posting relevant content that will appear on their homepages and timelines, as it\u2019s quite unlikely they will go to your page to see if you\u2019ve posted or not, especially if they are following other sex workers who are grabbing their attention on social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bear in mind that how frequent you post depends on the social platform. As a general rule of thumb, a few posts a day will do as you don\u2019t want to overwhelm or bombard your followers. However, platforms like Twitter allow more scope for more content, due to the immediacy and fast-paced nature of this platform.<\/span><\/p>\n<h3><b>Plan and schedule your content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When your business starts to grow more from marketing your business, you\u2019re going to be a lot busier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping up with social media every day can be time consuming and distracting when working on other areas of work, such as <\/span><a href=\"https:\/\/www.vivastreet.co.uk\/blog\/beginners-guide-for-becoming-a-webcam-model\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">webcam modelling<\/span><\/a><span style=\"font-weight: 400;\"> or escorting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make some time for planning, creating and scheduling social media content for the following week so you\u2019re organised.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to you can also use calendar reminders on your phone to prompt you to post, or tools like TweetDeck allows you to schedule content ahead of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out what works best for you and corresponds with your work diary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1517 aligncenter\" src=\"https:\/\/vivastreetuk.wpengine.com\/wp-content\/uploads\/2020\/06\/plan-and-schedule-content.png\" alt=\"Young woman with notepad and pen in hand\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/plan-and-schedule-content.png 1080w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/plan-and-schedule-content-300x169.png 300w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/plan-and-schedule-content-1024x576.png 1024w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/plan-and-schedule-content-768x432.png 768w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/plan-and-schedule-content-600x338.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h3><b>Analyse the success of your content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media has built-in analytics to track your posts. It\u2019s important to analyse your social media activity so you can find out what content works and what doesn&#8217;t work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no point repeatedly putting up content that your followers are not engaging with &#8211; too much of this can cause them to become uninterested and unfollow your social media pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Twitter, for example, you can find out your total impressions, likes and engagements, and the number of clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you find that these metrics are very low, then perhaps you need to rethink your strategy or the type of content you&#8217;re posting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time to understand how these metrics can help your business and what they are telling you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re serious about promoting your escorting business on social media, a great tip is to set up a spreadsheet containing your key metrics and track your progress on a weekly basis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, you\u2019ll have an overview of everything that is going on.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1519 aligncenter\" src=\"https:\/\/vivastreetuk.wpengine.com\/wp-content\/uploads\/2020\/06\/analyse-success-of-social-media-content.png\" alt=\"Businesswoman analysing social media data\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/analyse-success-of-social-media-content.png 1080w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/analyse-success-of-social-media-content-300x169.png 300w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/analyse-success-of-social-media-content-1024x576.png 1024w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/analyse-success-of-social-media-content-768x432.png 768w, https:\/\/www.vivastreet.co.uk\/blog\/wp-content\/uploads\/2020\/06\/analyse-success-of-social-media-content-600x338.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2 id=\"startmarketingonsocialmedia\"><b>Start marketing on social media<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With billions of people using social media, it\u2019s not hard to see why so many people or businesses are using these channels to promote their services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know how to market your escorting business on social media, you can start growing your business as soon as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may seem a little daunting at first if you have never done this before, but it\u2019s pretty straightforward and it\u2019ll get easier once you\u2019ve got your head around it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is start thinking about your social media strategy: this simply involves establishing your ideal clients and where to find them, your business goals and what you hope to achieve from marketing on social media.<\/span><\/p>\n<p><strong>For more information on how to build your escort brand, click <a href=\"https:\/\/www.vivastreet.co.uk\/blog\/how-to-successfully-build-your-escort-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As far as business goes, marketing is essential to achieving your goals, and is what ultimately determines success. If you\u2019re looking to boost your professional adult career, using social media will help to promote your brand and sell your escorting services. According to Statista, nearly 50% of us use social media. So with over 3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1525,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"CBBTypography":[],"footnotes":""},"categories":[219,217],"tags":[],"yst_prominent_words":[],"class_list":["post-1514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-your-brand","category-for-sex-workers"],"_links":{"self":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1514"}],"version-history":[{"count":0,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1514"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}