{"id":5509,"date":"2025-01-24T10:08:48","date_gmt":"2025-01-24T10:08:48","guid":{"rendered":"https:\/\/www.vivastreet.co.uk\/blog\/?p=5509"},"modified":"2025-02-11T10:01:51","modified_gmt":"2025-02-11T10:01:51","slug":"why-do-you-need-to-be-id-verified","status":"publish","type":"post","link":"https:\/\/www.vivastreet.co.uk\/blog\/why-do-you-need-to-be-id-verified\/","title":{"rendered":"Why do you need to be ID Verified?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From <\/span><b>March 2025<\/b><span style=\"font-weight: 400;\">, advertisers in adult categories on Vivastreet UK must complete <\/span><b>Identity Verification (IDV)<\/b><span style=\"font-weight: 400;\"> to continue posting ads. This step is not just a technical requirement; it\u2019s a vital measure to ensure compliance with the law and create a safer online space for everyone.\u00a0<\/span><\/p>\r\n\r\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" style=\"text-align: center;\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"border-radius: 10px; background: linear-gradient(135deg,#fe7e22 0%,#fe7e22 58%,#fe7e22 100%);\" href=\"https:\/\/www.vivastreet.co.uk\/login.php?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=idv_guide_july\" target=\"_blank\" rel=\"noreferrer noopener\">Get verified now<\/a><\/div>\r\n<\/div>\r\n<p>&nbsp;<\/p>\r\n<p><b><i>Here\u2019s why ID verification is essential:<\/i><\/b><\/p>\r\n<h3><span style=\"font-weight: 400;\">Ensuring safety and compliance<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">The <\/span><b>Online Safety Act<\/b><span style=\"font-weight: 400;\"> is a new UK law that protects children and adults online, placing new responsibilities on online platforms including Vivastreet. On 17 March 2025, elements of the new law will come into effect, requiring us to verify that all advertisers in our adult categories are aged 18 or over.<\/span> <strong>If you would like to know more about the Online Safety Act, please click <a href=\"https:\/\/www.gov.uk\/government\/publications\/online-safety-act-explainer\/online-safety-act-explainer\">here<\/a>.\u00a0<\/strong><\/p>\r\n<h3><span style=\"font-weight: 400;\">Your privacy matters<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">We understand that privacy is a significant concern for many users. That\u2019s why ID verification is handled by <\/span><b>YOTI<\/b><span style=\"font-weight: 400;\">, a trusted third-party platform with millions of users worldwide. All ID verification is undertaken securely, and your data will only be processed in compliance with our Privacy Policy.<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">Building trust and transparency<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Mandatory IDV also helps build trust within our community. By ensuring all advertisers in adult categories meet the required legal and ethical standards, we create a more reliable and trustworthy platform. Users can have confidence that they are interacting in a safe and compliant environment, whether they are posting ads or engaging with content.<\/span> <span style=\"font-weight: 400;\">Mandatory IDV is not just a compliance measure \u2013 it\u2019s a proactive step toward creating a safer, more secure online environment. We appreciate your cooperation as we implement this important process to better protect our community.<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">Preparing for IDV<\/span><\/h3>\r\n<p><a href=\"https:\/\/www.vivastreet.co.uk\/blog\/how-to-prepare-for-mandatory-id-verification\/\">Here\u2019s everything you need to know to prepare for IDV<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>From March 2025, advertisers in adult categories on Vivastreet UK must complete Identity Verification (IDV) to continue posting ads. This step is not just a technical requirement; it\u2019s a vital measure to ensure compliance with the law and create a safer online space for everyone.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":5510,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"CBBTypography":[],"footnotes":""},"categories":[102],"tags":[],"yst_prominent_words":[],"class_list":["post-5509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates-and-news"],"_links":{"self":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5509"}],"version-history":[{"count":0,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/media\/5510"}],"wp:attachment":[{"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5509"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.vivastreet.co.uk\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=5509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}