A reputable brand is crucial when it comes to the ongoing success of an escort. With so many clients now discovering sex workers online, the potential to reach a huge audience is vast.
Building a good business brand takes commitment and hard work. But, if you’re willing to put in the time and effort to get your name out there, you can soon start to generate large amounts of profitable traffic to your escort profile.
An online presence is an escort’s most powerful online tool
The internet is an essential tool that, when utilised fully, can perfectly complement your escort brand.
With more escort workers understanding the power that online companies have, if you don’t yet have a good online presence, you’re potentially missing out on a huge market.
The perfect way to promote your brand, in many instances free of charge, an online presence can get you noticed in places that would never have been possible before.
Ultimately, this visibility online attracts new clients and customers.
What a successful escort profile should offer
An escort’s brand is crucial as it identifies them as a professional. Your brand is what sells your services and captures customer interest. So, it should always be your business priority and be protected.
This branding starts with your profile. A good profile, which reflects your unique personality, should be an extension of what you want your clients to see you as.
However, with most visitors to a website making their buying decision within just seven seconds, you only have a small window of opportunity to hook potential clients.
Therefore, the ideal online profile should include:
A strong introduction about yourself – Here, you can tailor your description to suit your preferred audience. This is where you sell yourself, so be mindful of any unique selling points you want to emphasise, along with your escort services.
Keep the writing clear and professional, but above all, interesting enough to hook clients, so they want to find out more about you.
A clear indication of the clients you’re targeting – The way you present your profile should appeal to the specific clientele you wish to attract. For example, for younger clients, you might choose a playful approach, whereas for the more professional of clients a more sophisticated look may be better suited. Consider your market before deciding on how you will present yourself.
High-quality photographs – It’s strongly advised to spend time, and perhaps a little outlay upfront if necessary, getting the most professional and high-quality pictures possible to display on your profile.
Undeniably, much of the work of an escort comes from their overall physical appearance to the client. So, the more you can do to emphasise your best features here, the better.
Ensure that all images used are high-resolution ones and pay attention to the backdrop or any items in each shot. Keeping it professional here will immediately boost your online profile.
Clear and accessible information – A good profile should provide all relevant information in the most straightforward way. Ensure that your site is easy to navigate and allows all clients to access the most important details.
These should include precisely what you offer as an escort, alongside what you do not offer.
A client shouldn’t have to search too hard to find such information. Be clear about prices, visit types, and make it easy for them to contact you, offering several visible ways to do so.
Video – Providing clients with a video of yourself makes you seem more accessible and real. Videos can also give potential clients a better idea of what to expect when meeting you. These videos will ideally include a full view of yourself, whether you wish to show your face or not.
Satisfied client reviews – An important feature for any business is its review section.
Most potential clients like to read about the personal experiences of others before making an escort booking – and many will be greatly influenced by previous comments made about you. Ask some of your trusted clients to consider writing positive feedback about your services.
It’s good to look at other escort’s profiles online, particularly those whom you like and those that are highly successful.
Vivastreet’s very own escort section offers some fantastic examples of well-maintained and popular profiles.
Social media is the key to building on a successful escort brand
Social media has exploded in recent years, and today it’s very hard to find anyone who doesn’t have at least one social media account.
Fortunately for escorts, this increasing popularity equals a wealth of potential business when advertising and promoting their profile and services.
The perfect way to get your brand noticed by millions of viewers is to get to know the structure of each platform to see what they can do for your business.
For example, Facebook is ideal for creating groups and forums. Here you can engage easily with the wider escort community and even talk to clients through this platform, possibly incorporating video calls as part of your services.
Meanwhile, Twitter is fantastic for developing unique hashtags, while Instagram can help further promote those high-quality photos you use on your profile.
Look at the most popular forms of social media apps and use this opportunity to engage with your clients, taking time to comment and answer questions.
Branding should remain truthful about your escorting services
It’s only natural to want to boost your online image and present as best a digital picture of yourself as you possibly can.
However, some escorts may find it all too easy to edit their photos or modify their reviews, perhaps exaggerating one or two things along the way.
Sometimes this can do more harm than good, however, and in time, if discovered, you could very well damage that reputation you’ve worked so hard to build up.
Our advice would be as follows:
- Steer clear of too much Photoshopping for your profile pictures
- Don’t advertise, write, post, or show anything on your profile that you have no intentions of
- Always be mindful that you are your brand and that includes when replying to or making comments
- Respond to comments and criticism with professionalism and never be dragged into online arguments
- Keep your escort social media account and your personal accounts totally separate
Developing your escort brand is an ongoing process
Ultimately be prepared to regularly update your online presence. This includes your profile and all social media accounts.
So many businesses start with the good intentions of building an online identity, only to neglect it after just a few months of establishing it.
There’s nothing worse than a client discovering your profile or social media accounts, only to find them outdated.
A lack of posting or failure to update your online profile often suggests your escort services are no longer active.
Your escort business is your business. Therefore, how you present your brand will be an indication of your future success.
Devote an hour every week to check your profile and overall accounts, performing regular basic maintenance and housekeeping.
Above all, ensure your profile is still a relevant representation of you and your current escort services.
Remember, it can take a bit of time to get your brand established, but armed with the right platforms, profile, and indeed eye-catching profile, you give your brand the best advantage in this ever-growing industry.