In any competitive industry, good marketing is the golden ticket.
To some, the idea of marketing seems very far-fetched. Isn’t this something people in offices do? Well, yes, but also no. Every time you advertise your services and attract new clients, you’re marketing yourself – and for escorts, there are secret strategies to help you increase your reach and boost your business.
- Why is increasing visibility as an escort important?
- Top 10 strategies for increasing visibility and reach as an escort
- The takeaway
Today, we’re presenting the top ten strategies escorts can use to diversify their client base and enhance their careers. Since most sex work bookings occur online, we’ll focus on internet-based strategies and social media tips.
So, grab your laptop and get ready to increase your earnings. Let’s go.
Why is increasing visibility as an escort important?
Ensuring your services are visible to clients is a must if you want to grow your career. Without an apparent online presence, you won’t be able to attract new clients, grow your earnings, or gain that all-important good reputation.
The more time you spend curating your presence, the more people will see you, book your services, and write rave reviews. Also, this allows you to gradually increase your rates, as you can prove you have years of experience and always please clients.
It’s a win-win. All you need to do is spend a few hours monthly ensuring your profile content is up-to-date and represents you well.
Top 10 strategies for increasing visibility and reach as an escort
1. Crafting an online persona
Crafting an online persona is the first step to building your brand. This could be a completely new work identity for some, but for others, it could be showing their best self to attract new clients.
Part of your online persona could include the following:
- Showing your unique qualities.
- Posting high-quality pictures of yourself.
- Showing behind-the-scenes or your “real” life.
- Writing captions that show off your personality.
This is all shown through your profile content, website, escorting images, and general tone of voice. Everything must be considered!
2. Leveraging social media
Social media is one of the most critical channels for escorts. You can quickly build a following here, as 60% of the world uses social media and daily use averages around 2.5 hours.
The best ways to boost your socials include:
- Using trending hashtags
- Engaging with followers (i.e. replying to comments)
- Networking with other escorts
- Sharing content that caters to your audience’s desires
- Posting regularly
Don’t use your personal accounts for your escorting content. Create a separate professional account for privacy and security. Sharing a few lifestyle images can entice your audience, but don’t post too much personal content. Avoid oversharing and, instead, focus on promoting yourself and your services.
3. Building a professional website
Websites tend to make escorts look more credible, so it’s good to have your own page if you want to increase your professionalism. This way, you can show off your services, portfolio photos, and testimonials from happy clients.
Websites should include a snapshot of who you are, your services, contact information, and high-quality photos. Some escorts leave services and rates off their website and only reveal these when clients reach out.
Plus, websites are worldwide marketing tools. You can network with clients from all over the globe.
4. Utilising escort directories and platforms
Websites and social media aren’t the only online realms to show off your skills. Escort directories and platforms should also be considered.
Unlike websites and social media, anyone visiting an escort directory is there to explicitly find an escort, so if you require new clients, work on this point first. To stand out on directories and platforms, ensure your images are premium quality, your descriptions are unique, and you highlight why your services are the best.
5. Content creation and blogging
While you may not associate escorting and content creation, you can establish yourself as an authority by sharing your experiences and expert knowledge. For example, you can talk about your experiences and give insights to other escorts, which makes you look credible to clients.
You may also want to cover lifestyle tips, relationship guides, intimacy advice, and other related topics to show clients more of your personality. And who knows? You might even find a new hobby as a YouTuber.
6. Engaging with online communities
Similarly to creating content and blogging, actively engaging with forums also shows your expertise and experience in the subject.
For example, r/SexWorkers is a popular online community for sex workers. However, many clients usually explore the posts there, too. You may even want to target forums within your niches, e.g. BDSM or the Girlfriend Experience.
To show your expertise, you can:
- Answer client questions
- Network with other escorts
- Provide personal experiences
- Build rapport with other users
All of this shows you have valuable experience and are more professional and trustworthy to clients.
7. Strategic advertising and promotion
Once your profiles are set up, you can start getting them out through promotion and advertising.
Some escorts swear by suggestive social media ads. Of course, you can’t outright list your escort services. But they’re great for drawing traffic to your page. You can also use typical content marketing techniques like SEO or targeted posts.
If you start using adverts or promotions, monitor how many people look at them and click on your website. Any adverts, blogs, or promotions that get more hits should be replicated, as your audience likely prefers this content style. If they don’t get any, switch the style up and see whether anything improves. Trial and error is key here.
8. Leveraging visual content
Photos and videos are essential when promoting yourself, and these erotic photos are usually what attract clients to your page.
Therefore, you need to ensure all visual content is high-quality. No fuzzy photos here! You should also ensure your images are all the same style and preferably in line with your website or social media aesthetic. Staying on brand is essential.
You can ensure your visual content is professional and enticing by avoiding vulgar or overly explicit images. Some websites don’t allow these, and it doesn’t always look professional. You should also avoid any misleading images, as clients may complain about them and tank your reputation.
9. Client testimonials and reviews
Reviews and social proof are also central to booking new clients and looking legitimate.
These are a must if you want to boost your reputation, as a client is more likely to book you if they can see other clients are satisfied with their experiences. Likewise, negative reviews may deter clients and lower your visibility.
You can get reviews by politely asking previous clients for testimonials. Some escorts even offer exclusive content or discounts to clients that leave glowing reviews. You can post reviews on your website or ask clients to leave comments where necessary.
10. Regularly updating content
Finally, you must regularly update the content on your profiles, website, and escorting directory accounts.
It seems like a lot of work, we know. However, being active and consistent across all platforms shows you’re professional and dedicated to your career – and proficient escorts tend to book more clients.
If you have no new images or content to update your profiles with, you can avoid stagnation by interacting with followers, offering promotions or new services, or simply getting involved with industry discussions or trends. There’s always something!
Enhancing your online presence may take some time at first, but once you’ve set your website and platforms up, they’re easy to update and come with impressive results. Remember to show your best self without any misleading content. And make sure you show off your good reviews! In no time, increasing visibility as an escort will be your second nature.
Get the lowdown on the business side of sex work here.