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What is a designer vagina? Everything to know about this vaginal makeover

When it comes to plastic surgery, no stone has been left unturned. 

The designer vagina boom in the UK has seen it become one of the fastest-growing cosmetic surgery procedures, popularised by celebrities and pop culture influences like porn.

As far back as 2013, statistics from Transform Cosmetic Surgery reveal a 45% increase in the number of women inquiring about vulva surgical procedures.

It seems as though many women feel unhappy about the appearance of their vagina, which can negatively impact their sex life and mental health.

So, what exactly is a designer vagina and should you get one? Let’s talk about it.


Naked woman covering genitals with her hands to symbolise gynaecology concept

What is a designer vagina?

A designer vagina is an umbrella term that refers to any cosmetic surgery or procedure that involves the reconstruction of the vulva and vagina.

Women of various ages, especially younger women, have been undergoing designer vagina treatment.


Illustration of medical anatomy of the vagina

Why do women get designer vaginas? 

A 2011 study conducted by the International Society of Sexual Medicine revealed that 87% of women underwent vaginal rejuvenation surgery for cosmetic purposes

However, there are various other reasons women consider designer vagina surgery, such as:

  • Heightened sexual satisfaction
  • Increased vaginal sensitivity 
  • Improved health conditions like urinary incontinence 
  • Boosting sex positivity, self-esteem and confidence
  • Reduced discomfort during sex or exercise 
  • Reduced visibility of labia in tight-fitted clothing 
  • Restored tightness 
  • Enhancing their partner’s sexual experience

Man and women having sex in bed

Types of designer vagina surgeries

Depending on what women want to change about their vagina, there are different types of designer vagina treatments.


For those that desire a tighter vagina, then vaginoplasty is the right option. 

Vaginoplasty, also known as vaginal tightening, aims to strengthen the vaginal tissues and muscles and reduce laxity.

In particular, it rebuilds the perineal body of the entrance of the vagina and pelvic floor.

If you’re a parent, you may have vaginal stretching from natural childbirth, where it hasn’t recovered from its pre-pregnancy state. 

Ageing is also another cause for vaginal stretching as well as having benign hypermobility syndrome – a condition that can cause severe overstretching from having very flexible joints.

Women who tend to opt for vaginoplasty, typically complain about decreased sensitivity in that particular region as well as its appearance.

Many transgender and nonbinary people are also interested in vaginoplasty for gender confirmation surgery.

Open-legged woman sewing red thread to her knickers, symbolising vaginoplasty


There are three common types of vaginoplasty, which are:

  • Clitoral unhooding: This involves removing the tissue that covers the clitoris
  • Revirgination: The hymen, which is the thin tissue that usually breaks the first time a woman has intercourse, is repaired during a surgery called hymenoplasty to mimic its original virginal state
  • G-spot amplification: Experts believe that the front wall of the vagina is where the g-spot resides, which is important for female arousal and orgasm. Collagen is injected into this part of the vagina to enhance sexual pleasure

Note: Designer vagina surgery does not guarantee a heightened sexual response, and amplified sensitivity can also lead to increased pain during sex.

Find more information on vaginoplasty here.


Do you have a large labia? 

According to Cadogan Clinic, labiaplasty, also known as ‘labial reduction’ is one of the most popular cosmetic surgery procedures in the UK for women.

This variation of a designer vagina reshapes or reduces the size of the labia minora or labia majora, which are the inner (vaginal opening) and outer flaps of skin situated on either side of the vagina.

The undesirable tissue is excised before the loose edges are stitched back in place with dissolvable stitches. 


A before and after illustration of labiaplasty including front and side view


Large labia could be a result of genetics, ageing, or post-childbirth.

Although labias are supposed to come in all different shapes and sizes, some women feel insecure about their appearance, which is why they take up labiaplasty.

However, having a large labia can sometimes cause discomfort or pain during sex. It can also cause inconvenience in normal day-to-day activities too, such as riding a bike or choosing underwear, making women desire a shorter labia.

There are three ways labiaplasty surgery can be done:

  • Trim method: The most widely used technique by surgeons, this method involves the excess part of the labia minora being removed and sutured so that it’s symmetrical with the labia majora. A clamp will be placed on the area to control bleeding 
  • Wedge method: A wedge of tissue is removed from the centre or thickest part of the labia minora, giving the vagina a natural look while still preserving the wrinkled edges
  • De-epithelialization method: The tissue that lines the labia is trimmed or removed using a scalpel or laser

Some women combine labiaplasty with vaginoplasty.

Find more information on labiaplasty here.

How much is a designer vagina?

The cost of a designer vagina can vary in price depending on where you go, how qualified your surgeon is, and the type of cosmetic procedure you get.

For example, according to the NHS, labiaplasty, in particular, can cost approximately £2,000 to £4,000. 

Cosmetic medical clinic Health & Aesthetics states that vaginoplasty surgery costs around 6,000 while the laser treatment alternative is roughly 1,000 to 1,500.

Europe Surgery says that a designer vagina costs 1,600.

These prices may not include any consultations, follow-up care, or insurance.

If you decide to get a designer vagina, make sure you do your research properly and consider all fees to avoid unexpected costs – this should even include travel costs if you’re doing it abroad.


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What does a designer vagina look like?

Typically, a designer vagina will feature a shortened labia minora for a neater external appearance and a tightened vaginal cavity.

Below is a before and after image of a designer vagina:


A before and after illustration of a designer vagina

If you’d like to see more images of a designer vagina before and after surgery, research cosmetic surgery clinics that provide this service and show real-life results.

Where to get a designer vagina

A designer vagina is not usually available on the NHS, except in circumstances where the vaginal lips are abnormal, to repair tears after childbirth, or to remove cancerous tissue from vulva cancer patients. 

However, there are other establishments that offer this service, especially if you want it for cosmetic purposes.

Here are some places that offer designer vagina treatments:

Note: We are not recommending that you buy a designer vagina from the places listed above. You are responsible for carrying out your own research to check the credentials of the clinic and surgeon and make sure the type of surgery is suitable for you.


Gynaecologist examining a woman's vagina with a microscope

Risks of designer vagina 

As with any type of surgery, there are some risks you should be aware of before getting a designer vagina. Cosmetic surgery can sometimes go left, and the result may not be what you expected.

According to the NHS and other professionals, some risks of getting a designer vagina include:

  • Bleeding
  • Infection
  • Scarring of tissue 
  • Ongoing pain
  • Reduced sensitivity of the genitals or changes in sensation
  • Nerve damage
  • Dissatisfaction 

It’s also important to note that any type of operation could potentially result in a small risk of:

  • A blood clot in a vein
  • An allergic reaction to anaesthetic  

A good surgeon should explain the risks that come with getting a designer vagina and how they would be treated if it occurred.

If you experience any complications or are unhappy with your results, get in touch with the surgeon where you were treated.

Please find more advice and information from The Royal College of Surgeons should your treatment go wrong.

Getting a designer vagina

If you have thought about getting a designer vagina, it’s important to remember that every woman is unique, and vaginas are not supposed to look a specific way.

However, if you’re dissatisfied with the look of your vagina or looking to reconstruct your private parts due to discomfort or pain, then this type of cosmetic surgery is available.

If you particularly desire a tighter vagina, a natural and cheaper option would be to perform regular pelvic floor exercises to improve the appearance and strengthen the vaginal muscles.

Should you decide to get a designer vagina, make sure you do extensive research and go to a qualified, reputable and well-credited surgeon with years of experience.


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